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While Jay-Z creates a bit of music history himself, say, practically at each
of his appearances, there are past moments he would have liked to witness.
Like "when Michael Jackson did the moonwalk. Or I would have loved to be in
the studio when Quincy Jones and Michael Jackson made Thriller." As for the
late and great Michael Jackson, Jay-Z calls him "a phenomenal entertainer,
the greatest of all time" with a rich heritage.
"What I'm most proud of is
that his legacy is left intact. When someone does something like the way he
did it, with passion, dedication and the love for it, their legacy should be
left intact. So I'm happy that people celebrated him around the world the
way they did. I only wish he would have got to see it."
Rap and hip hop have certainly contributed to the globalization of American
pop culture and improving interracial relations. "One-hundred and fifty
percent!" he agrees. "I think that rap has done more for racial relations
than most people - like 80%. Of course there are special people - Martin
Luther King, people who put in incredible work - but after that, rap music.
Racism is taught in the household, so it's very difficult to teach racism
when your child idolizes Kanye West!"
"Racism is taught in the household, so it's very difficult to teach racism
when your child idolizes Kanye West." - Jay-Z
As for hip hop more generally, he sees it as a unifier. "Hip hop has
brought people together. It used to be black clubs and white clubs. That's
no longer the thing. Everyone parties together now. That's a beautiful
thing."
One of the greatest contributors was, of course, his close friend
Biggie Smalls. Jay-Z even calls him the ultimate rap artist. "He was so
complete. He could make the darkest record and then he could make the
coolest dance record. He was the most complete as a rapper to me. Here's
this big guy and he's sexy. That's very difficult to do!"
His own self-confidence stems from, well, personal fulfillment. And, no,
it's not just about being married to Beyoncé, one of the hottest women on
the planet. "A lot of the time when you know who you are, you don't have to
pretend to be someone else, you're happy with who are, I think you have
longevity in this business. The worst thing to do is be successful as
someone else because that comes to light soon."
His lyrics are often introspective, which he says can be
therapeutic. "In person, I'm not really as talkative. My whole family's like
that. We keep a lot of things in. So for me, music is like therapy. It
allows me to just say what I want to say."
"I'll always be involved in music in some kind of way.
If I'm not making albums, I'll be making albums for other people,
discovering young talent." - Jay-Z
And he says a lot. "Yeah, I do," he laughs. One track hints at the
rift he had with The Game, although he makes it clear that it isn't a
vengeful response. "What I was saying was in this song was, 'I ain't talking
about Game.' Everyone's like, 'Yo! You have to make a diss record!' So what
I'm saying on the record is I'm ready to talk about some real things. I'm
not talking about that stuff." That would be so 2001. He laughs: "Yeah,
you're right! That's so first Blueprint!"
But this highly-publicized public dispute certainly has entertainment value.
"A lot of the music press is like making a record: You've got to find the
hook. When you find the hook, you take that hook and you go into it and then
everyone picks it up. So it's like a hit record, right?" But he does hit
back at Lil Wayne, who suggested that, at almost 40, Jay-Z is too old for
hip hop.
"The people choose who they want in that place. Even if I didn't
make another record, it wouldn't mean that this particular person would be
more famous. I don't think you stop people from being famous. If people like
Lil Wayne, they're going to buy Lil Wayne. If people like Jay-Z, they're
going to buy Jay-Z. And that's pretty much the end of it. I think it's more
like sour grapes on their part. I tell them to just work harder. You should
be able to outwork an old guy!"
A few years ago, when he was "younger", the rap star had announced his
retirement, something that didn't quite work out at age
thirtysomething. "I sucked at that!" he laughs and admits he'll never be
able to fully retire. "I'll always be involved in music in some kind of way.
If I'm not making albums, I'll be making albums for other people,
discovering young talent." Or continuing his many business ventures.
"It was a great experience for me, but I'm more of an
entrepreneur than a 9-to-5 kind of guy. I need the freedom to move." - Jay-Z on stepping away from the helm of Def Jam
He has since become the Donald Trump of hip hop, The comparison leaves him
visibly ecstatic as he nearly jumps up and down in his chair. "You just made
up a new phrase! I've never heard that one!" He doesn't hold a fancy MBA; he
gets his business acumen from the streets. "There was an honour and loyalty
tied to business in the street that I took with me that really pays off for
me 'cause that's really just how you do business. If you can't do something,
you don't promise it. My approach to doing business is to just be straight
up about it, not complicate the business. It works pretty well, you know?"
After being at the helm of Def Jam, Jay-Z parted ways with business partner
Damon Dash, but he won't be drawn into any of the rumored gritty details of
his departure. "It was a great experience for me, but I'm more of an
entrepreneur than a 9-to-5 kind of guy. I need the freedom to move."
His
next venture is to move the NBA team The Nets, which he co-owns, to his
hometown of Brooklyn. "For me, it's a childhood dream. We don't have a
sports team in Brooklyn since the Dodgers left in the early '50s. To bring a
sports franchise back to my hometown is like a dream come true."
But the only business he hasn't dabbled in thus far is film. "The reason
why I haven't really approached it or took it on is because I want to be in
the position where I can do the work. If you're going to take on something
or you're going to be in a movie or produce a movie, you should really know
what you're doing. You should really have enough time to dedicate to it to
put out quality work."
"Hip hop saved my life." - Jay-Z
While many rap stars, such as Ludacris, Mos Def and
50 Cent have carved out an acting career, Jay-Z doesn't want to be cast in
the next Hollywood box-office smash despite the "hundreds" of offers he's
received over the years. "I've been tempted (to accept) but, it's not really
my thing. For me, it would be more producing, more giving the vision than
being the actor. I think I'll get in my way. To be an actor, you can't get
in your own way. You have to have the freedom to have the character come to
life. I'll probably get in my own way! There are some things I wouldn't do,
like karate fight! And fake wrestling!" And if there were a Jay-Z biopic in
production, would Denzel Washington fit the role? He laughs: "Denzel?
He's too good! I don't know... Obama!"
Once named GQ International Man of the Year, who would he vote for? "Kanye
won last year, didn't he? Let's not vote for him. Let's vote for someone
else... Jack White, who wears a lot of black. I'm into black right now," while
his Woman of the Year would be his protégée Rihanna. When asked about Chris
Brown, however, Jay-Z remains tactful.
"They're young kids. No one's
condoning that - it was a tragic mistake - but young kids make mistakes and
hopefully get past it. I think he's feeling the repercussions of his
actions. Sometimes when you make a mistake, you gotta deal with it. There'll
be a day when this is behind him, but for now he has to deal with it."
Despite having a difficult childhood, Jay-Z remains loyal to his native New
York, a city to which he pays homage on the album. "It's a melting pot of
all different types of people, co-mingling and hanging out at the same
places; the speed in which it moves, 24 hours a day; you can catch a cab to
anywhere. Just the excitement and the feeling of the city is the center of
the world. It really is. So many different types of creative people... it's an
incredible city."
Jay-Z still resides in New York and Brooklyn is still
strongly anchored in him, despite a difficult childhood. "I'd probably be
locked up or something, to be honest with you. I was successful when I was
in the street as well. I don't think I would have stopped had I not found
something that I loved more or something that could occupy my time and pay
well. I would still be doing what I was doing because I was having a good
run in it, and that doesn't last, right? Something would have happened. I
would either go to jail or got killed. Hip hop saved my life, like that Lupe
song (starts signing): 'Hip hop, you saved my life.'"
Jay-Z plays the London's Roundhouse on 17th September and Wembley Stadium on 18th and 19th September. The album The Blueprint 3 is out now through Atlantic.
BUY Jay-Z - The Blueprint 3
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Mercury Prize 2009 nominees
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