When The Magic Numbers exploded onto the music
scene two years ago, they had a lot of things going
for them. Their gloriously sweet, summery harmonies
and love of instruments such as the melodica and mini
xylophones, not usually seen outside infants school
bands, offered an alternative to the ubiquitous spiky
guitars ushered in by The Strokes and embraced
by The Libertines. Their double helping of
siblings offered its own intrigue and their
uncompromising image was a two-fingered salute to the
overly airbrushed divas and manufactured boy bands
usually clogging up the pop charts.
They won over the world at the summer festivals and
we took them to our hearts. There was a certain
tweeness about their folky happy-pop but it was always
(just) under control. They seemed to tour incessantly,
always put on a good show and carved out their own
niche, a genuinely original band with something
different to offer and a commendable attitude of
take-it-or-leave-it.
This makes it all the more disappointing that
tonight, in front of a sold-out crowd at Hammersmith Apollo, they don't really seem to know who
they are any more, trying alternately to be an
overproduced New Seekers smothered in
orchestral strings and an unreconstructed rock-out
country act in the mould of Garth Brooks or
even Bruce Springsteen. There's the occassional hint
of The Byrds under Gram Parsons' influence but
it's usually confined to their older material.
Either direction, taken on its own, could lead them
far but as they veer between the two, reaching to the
extremes of two styles between which their first album
sat comfortably, they seem genuinely Forever Lost, not
sure what they want to be and, in the process, asking
too much of the sound techs who can't cope with the
disparate styles their overambitious set is trying to
cover.
Things start off well enough, with Michele Stodart
looking fabulous in a tailored black suit half-buried
beneath volumes of hair, wielding a huge bass guitar
like a female Slash. This is good - rockier and
more energetic than you might expect, perfect for the
larger venues they can fill without problems. The new
direction means that older songs such as Forever Lost
and Love Is A Game take on a heavier edge; but they
don't suffer (too much) for it.
If they've looked at the future and decided it's
live rock outs, we can live with that. At times
they're not a million miles away from T-Rex,
and Crying Shame in particular cements the idea that
they're writing songs that are designed to sound good
live.
But while this works on some of the new songs, on
others it doesn't. As if feeling guilty about
sometimes taking a rockier road, they've
counted-balanced this by introducing not only strings,
but strings by Robert Kirby, the man who polished up
Nick Drake, Vashti Bunyan and The
Strawbs. Orchestral folk should be well within
their remit, but somehow it falls flat on an Apollo
stage that's being asked to present the perfect sound
for rock'n'roll one minute and a nine-piece orchestra
the next. It doesn't work, and neither does the weak
and over-twee Angela-sung Undecided, a song whose
title seems to sum up their approach to this stage of
their career. Let Somebody In sounds flat, screechy
and wasted.
Once they dispense with the string section, things
do improve. Runnin' Out is full of punky energy and
when this segues into a soft rock almost
Toto-ish ballad sung by Michele, the
juxtaposition doesn't jar. They finish on a fabulously
loud and enthusiastic version of Love Me Like You that
serves as a reminder that their rockier side isn't
new, it's been there all along and just needed a bit
of coaxing out.
As this is the last night of a major tour, we'll
forgive them the conceit of a three-song encore that
lasts nearly 20 minutes and includes the return of the
string orchestra for Take Me Or Leave Me, especially
as it's followed by a storming rendition of Mornings
Eleven. As they welcome support act Dr Dog on
stage to finish on a cover of Bob Dylan's I
Shall Be Released, it becomes apparent that the encore
is a microcosm of what's gone wrong.
Either side of the song which represents them at
their best, they're tying too hard to pull off the
beautifully orchestrated folk-pop of Nick Drake
and the plugged in, rock out cool of Dylan, the
man who dragged folk music kicking and screaming into
the modern age. One or the other might work but both
simultaneously don't. Unless they decide which way
they want their future to go, they're going to find
themselves stalled at the crossroads.