In a move that is going to surprise absolutely no one, the UB40 frontman has gone solo with a reggae number. It's also not going to come as a shock that this track has a more than familiar feel to it.
The list of songs you could compare this to is substantial, although there are no prizes for guessing the band. There's nothing new or fresh out this, and Mr Campbell is clearly coming from the 'if it ain't broke, don't fix it' angle. Well, if you've made a career out of something there's no real need to do anything different, as anyone who has heard Simply Red's last album will testify.
In its defence though, it's easy enough on the ear and very Radio 2 friendly, and we're sure we'd all rather hear the lead-singer carrying the UB40 mantle than a certain auto-tuned hotel heiress.