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Apostle Of Hustle - Cheap Like Sebastian (V2)

UK release date: 16 April 2007
Apostle Of Hustle - Cheap Like Sebastian

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Apostle of Hustle might possibly have stumbled on the worst concept for an album ever - "inspired by the martyrdom of St Sebastien and by the experience of watching the adult channel in a Halifax hotel room" - but that does at least sort of make you want to listen to this first single from National Anthem of Nowhere, to find out what on earth such a thing will sound like.

Twee, gentle but flimsy, melodious pop is the answer, as if the Sebastien in question should be Belle's mate (yes, yes, I know it's spelled differently but that's no excuse to ruin a cheap joke). It's rather weak and wishy washy, unfortunately, with really not much to it at all. The people who would want to listen to this are more likely to watch interior decoration programmes or the History Channel in hotel rooms than naughty adult movies, one suspects.

The side-project of Broken Social Scene guitarist Andrew Whiteman, you might expect it to have a bit more bite - that's what side-projects should be for - but instead it comes across more as a rather dull vanity project, producing music that's too weak to hold its own and, as a result, is instantly forgettable.


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