Those of you with good memories will probably be able to cast you minds back to 2003 when a band by the name of The Beatings created a ripple with their single Bad Feeling. Well, they've retreated, regrouped and come back as The Beat Up, and bless 'em they still rock like a mental patient on the edge.
Most people would probably pigeon-hole this single as Garage Rock, and, to be fair that is a pretty adequate description. But don't let that fool you into thinking that The Beat Up are just another bunch of chancers with low production values, and an even lower level of talent. If this lot is a Garage Band, then that Garage is filling up with the fumes from a jacked up Trans Am piloted by The Stooges.
That Kevin Shields is back behind the band in his capacity as a producer only adds to the excitement. The whole affair sounds like it has been recorded with the needle in the red continuously. This is the man who would blast people to ecstasy or submission with the sheer volume of My Bloody Valentine, so who better to produce this gem of a song? This is pure sonic aggression with a hook so deep it could rip your guts out - you would be messed up if you missed out.