Grubby little industry insiders have their profit-worn hands all over young Goth sensation Betty Curse, and who can blame them? But if she's such a rebel, why not tell them to fuck off and create something great instead of tempered and viable?
If Ms Curse, with her voluptuous looks, dissolute voice and spiky attitude, wants to speak profoundly for her darkness-dwelling mates, then she'll need to be a little more intrepid than she appears on God This Hurts, commercially raucous bit of fun that it is.
While her Little Hell pal Steve Ludwin has rendered the song a sweetly adolescent jaunt through familiar Gothic imagery, and the guitars roar playfully away, the all too smooth production can't help betray cries of repression and discontent as Curse writhes coquettishly at the forefront, possibly hoping that Smash Hits was not now defunct, or that her major label paymasters could take a hike.
As the Vampiric innuendo quaintly abounds, at the minute Curse is Countess Dracula by day. We await the night of true sacrifice with baited breath.
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