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Following up on their UK No. 12 hit World Hold On, the producer and singer team of Sinclar and Edwards are at it again. Unfortunately the resulting effort this time is so cheesy it's not so much floor filler as sandwich filler.
The fact that these two have such strong pedigrees makes it even more surprising. Sinclar's smash Rock This Party (Everybody Dance Now) can still get a crowd up and dancing, and Edwards has worked alongside the likes of Basement Jaxx and Moloko.
Essentially it's one of those songs with a message, in this case look after your children and the environment. It's a long long way from Michael Jackson's Heal the World, but it's a classic example of people with a genuine message just using the wrong format to get it across. They've strayed from what they're best at, and it shows.
The lyrics are inane to the point where you almost wish they’d kick off with the whistling, and the whole thing has an aura of slightly dated pointlessness about it.
Fortunately there is one saving grace, which comes in the form of Edwards’ acoustic blues mix. Listen to that if it takes your fancy, but skip the rest.
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