Finland's most successful musical exports, Bomfunk MCs, went to number one in nine countries with Freestyler. Live Your Life has all the ingredients necessary to replicate their success.
The single features ex-pat Kentucky boy Charles Salter, aka Max C, who is credited with "single handedly brough Hip Hop Dance to the small European state". Be that as it may, his vocals and the Bomfunks' music combined create a resolutely urban and in-yer-face track.
The Bomfunk MCs' new album, from which 'Live Your Life' is taken, is out later in the year. Book your cheap flights to Helsinki now before it really does become the new Reykjavik.