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A group called The Boyfriends releasing a single called I Love You the day before Valentine's Day? An ingenious idea, it would seem. But beneath the gimmick, this indier than indie, rather morbid sounding, clearly Smiths worshipping quartet aren't offering much excitement of the musical variety.
I Love You is their debut single, and couldn't be more British if it was found sitting next to a cricket pitch on a summer's day clad in an old school tie and sipping on a pint of warm ale. Singer Martin Wallace is able to do a remarkable impersonation of both Morrissey and Damon Albarn, too - quite possibly the best since competitions began. It's a shame, then, that they don't do anything of interest with this.
The guitar riff isn't bad, loud and fairly insistent for sure - it's just Wallace's dreary vocals completely dominate the track, and it refuses to go anywhere, plodding along aimlessly for its duration. There's no discernable hook, no changes of pace, nothing whatsoever to grab the listener - just overly earnest lines like "I'd cut my own throat for you". Probably won't be a festival smash, in other words.
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