Black Rebel Motorcycle Club - Ain't No Easy Way (Echo)
UK release date: 15 August 2005
I thought I had Black Rebel Motorcycle Club down. A bunch of rock 'n' roll
students who had nicked parts of The Jesus And Mary Chain and sellotaped
them onto the worst aspects of Oasis. To these ears they had never
come close to transcending their influence. They seem like a band dreamed up by
a middle aged A&R guy, and it even worked for a while, the band headlining the
second stage at Reading in 2002. But it's a harsh world out there and the band were
dropped from their label last year. Having heard this single I can understand
why.
I had to go back to the CD player and check that I had put in the right disc.
Instead of the fuzz heavy rock n roll I had expected, a strange bluesy howl
emanated from the speakers. A slide guitar and a drum set that sounded like it
was constructed out of the cardboard boxes that Special Brew swigging tramps
call home.
It's the soundtrack to those Marlboro adverts that frame cowboys
against vast American landscapes. It stinks of both desperation and a lack of
ideas. It's a final fling, an attempt to forge a pathway from their past and
into a new more profitable arena. As a musical volte face it is about as extreme
as Jamie Cullum fronting Slayer, but less credible. Avoid.