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Black Rebel Motorcycle Club - Ain't No Easy Way (Echo)
UK release date: 15 August 2005
Black Rebel Motorcycle Club - Ain't No Easy Way

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I thought I had Black Rebel Motorcycle Club down. A bunch of rock 'n' roll students who had nicked parts of The Jesus And Mary Chain and sellotaped them onto the worst aspects of Oasis. To these ears they had never come close to transcending their influence. They seem like a band dreamed up by a middle aged A&R guy, and it even worked for a while, the band headlining the second stage at Reading in 2002. But it's a harsh world out there and the band were dropped from their label last year. Having heard this single I can understand why.

I had to go back to the CD player and check that I had put in the right disc. Instead of the fuzz heavy rock n roll I had expected, a strange bluesy howl emanated from the speakers. A slide guitar and a drum set that sounded like it was constructed out of the cardboard boxes that Special Brew swigging tramps call home.

It's the soundtrack to those Marlboro adverts that frame cowboys against vast American landscapes. It stinks of both desperation and a lack of ideas. It's a final fling, an attempt to forge a pathway from their past and into a new more profitable arena. As a musical volte face it is about as extreme as Jamie Cullum fronting Slayer, but less credible. Avoid.





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