The 24-year-old is following up last years smash album Jackpot with Powerballin', presumably because he's taking ballin' to a new level. Although there's not a lot in Balla Baby that suggests his progression wont hit a touch of turbulence. The beat is B2K like, the hook could almost be mistaken for Nate Dogg although the whole package isn't too bad.

The problem facing hip-hop now is that there seems to be a similar identikit package that helped the success of boy-bands in the nineties. I'm not suggesting Chingy is as manufactured as say Boyzone but, at the moment there's very little to distinguish the likes of Chingy and J Kwon in what is becoming an increasingly saturated genre.