The singer's grating voice rasps over a leaden, workmanlike track. It could pass for the b-side of some second rate Stone Roses cover band, but it all just seems like to so much effort to go through, to release something so unforgettable.

Perhaps that is their greatest trick. Literally within seconds of the song ending, I was forced to replay the damn thing, as apart from some vague memory of an unpleasant guitar, the song had gone straight in one ear and out the other, a quality that I can only say on a repeat listen I was entirely grateful for. Not so much a case of must do better, as must do something.