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Demeter - Addict (Post Modern)
UK release date: 24 April 2006
Demeter - Addict

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There exists a New Pop Order. For a few years, it seemed pop was on its last legs, with tired balladeers like Westlife and shamelessly inane Euro-pop cluttering up the charts. But behold, on the horizon, a New Pop Order! Spearheaded by producers like Richard X and Xenomania and artists like Kylie, Sugababes and Girls Aloud, the New Pop Order took its cue from the electronic rhythms of the early '80s rather than the US R&B that so many British acts had clumsily attempted to copy (that's you, Another Level). The New Pop Order: pop music you could name-drop.

And then there's Demeter.

Of course, it's all Kylie's fault. Blame Can't Get You Out Of My Head for creating a crystalline pop cityscape lit up in brilliant neon, where fizzy electro-pop is the order of the day and pop is once again okay to like. Blame Kylie, indeed, for trash like Demeter. Addict is a joyless exercise in breathy electro-pop that bored this writer to tears. Demeter so clearly want to be a Blondie, but instead their trashy, cheap aesthetic places them closer to inferior Blondie rip-offs like Missing Persons or Berlin.

It's listless, empty-headed rubbish with none of the fizzy effervescence of its pop peers. It is pop trash of the worst kind, a clinical, by-the-numbers attempt to pop-sleaze with woeful pretensions at arty, highbrow intellectualism. The New Pop Order has no room for you, Demeter, there is no room at the inn, I say!


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