No, those aren't real scorch marks around the edge of the packaging, just designer Nick Crozier's creative bent on the title of Demon Summer's new single.
Will it set the world alight though? Maybe in time, for the music isn't in a hurry to get anywhere. The title track is a stately composition, and you can almost picture a row of floppy fringes shaking in unison to the slow beat. Stylistically it plays safe, being mature rock tilting towards the middle of the road. It does, however, possess a certain dignity, if not a hugely memorable tune, despite the attractive guitar lines weaving in and out.
"Will you burn with me?" asks singer Paul. If you do, be prepared to wait a bit for the fire to catch light.