When someone lists Alicia Keys, Mary J Blige and Usher as major influences, you can already imagine what Dmac's music will sound like.
There's an R&B tinge to a resolutely charty outlook on The World She Knows, which the 21-year-old Glaswegian claims is about a girl who only wanted him because he was a celebrity. He certainly has his sights set high, considering hardly anyone knows him - yet.
While this will wash straight over your head into the section of brain marked "forgettable items", it is perfectly happy pop music. Written by a Danish duo, the music has all that is necessary for chart success.