This is a tricky one. In this new age of conformity, it is difficult to say you disagree with the politics - if not the sentiment - behind anti-gun campaigns such as Don't Trigger. However, concentrate on the music used to promote the campaign and, well, you're missing the point really, aren't you?
So let's deal with the Politics first: does anyone think people using guns for criminal purposes is A Good Thing? Thought not. So what's the point of this campaign? Apparently "we have now reached the stage that [sic] if we do not stand together and fight this disease as one, then the battle may be lost." Er, Apocalypse, anyone? Yet, even if it were true that we were heading towards the end of civilised society as we know it, the problem of how to deal with criminals can, sadly, not be reduced to banning the tools of their trade.
And the Music? Well, the opening track Why? is an attempt to tug at our emotions by getting the relatives of some of those shot and killed to relive their tragedy over a weak soul track with some nursery-level rhymes trying to summarise their pain. Accompanying tracks Heads Up and I Die Everyday are stronger, the former sounding a little like Kanye and the latter not unlike Beyoncé. But this is not a showcase for talent, is it? Over-simplified, over-emotional records like this are, frankly, patronising to the listener, however well-meaning the artists' intentions might be.