Energetic and young, the fresh sound of Easyworld is of course not new. What we have here is a song structure that is at home in any offering from any pop act, interpreted by a teenage rock band. The resulting mix of indie and pop could well be a winning formula for them - it was for Blondie - but you get the feeling that there's something lacking in the ideas department.
While Easyworld aren't yet as sophisticated as the likes of Blondie, Bleach should sound great at this summer's festivals and garner them legions of up-for-it teenage fans. Just when you thought you couldn't stand to hear another guitar band, along comes this lot and apply the ethics of pop music to the genre. The cheek of it.
The B-sides continue in the same veign - Lights Out is every bit the wannabe single that Bleach is. People Who Don't Climb Ladders is a quirky, rhythmically-driven little thing which slows the pace down nicely to allow for a breather. And when they're on the same label as Britney Spears, who'd bet against them? That there are better bands around is unquestionable, but Easyworld are pressing all the right formula buttons.