It’s amazing how far screaming can get you. Through grunge, through metal, through emo, to think of the number of parents that, when confronted with the sound a man bawling uncontrollably into a microphone, have been forced to remark "turn that awful stuff down", brings a little tear of joy to your eye.

But can you make a career out of it? Say, "Yes Paul", but add the caveat "Only if it’s pretty short". At least, that’s what Engerica are hoping, as they scream. And scream and scream and scream and scream. Possibly until they're sick. And then scream some more. You get the impression they're the kind of people whose text messages are ALL IN CAPITALS.

They also make sure they include a couple of short quiet bits so that when they really start hammering away at their instruments you know it’s really loud. How clever. Needless to say, My Demise is a bit puerile, but momentarily amusing - like watching a two-year old hitting a metal pot with a wooden spoon.