It is damaging to support novelty records. They bring the charts into disrepute, and they take the attention away from music being produced by more worthwhile struggling artists.

But whatever the politics, it's inverted snobbery to despise a bouncy chorus that chants "McDonnnnnalds! McDonnnnnalds! Kentucky Fried Chicken and a Pizza Hut!" while three empty-eyed fast food workers and a man in a dog costume prance around to a thumping dance beat.

It's time to come out and admit it, deep down you loved the Cheeky Song and Las Ketchup. And you'll have a similar sense of gut-level adoration for this piece of shamelessly functional money-grubbing, until the repeated force-feeding of artificial flavours makes you ill.