Well, bet it took you ages to come up with that nickname. At least some of the other rappers put a little effort in: 50 Cent because of his passion for numismatology; Eminem because for his seventh birthday he received a broken typewriter upon which only the 'M' key functioned; Puff Daddy because of his misguided belief that he was the magic dragon’s father, but no. Your name is Joe, you are fat, hence Fat Joe. Bravo.

Why not Rotund Joe? I'm Just Big Boned Joe? Screw You, I Can't Help It, It's My Metabolism Joe? Wish it was Rapidly Disappearing Over The Horizon Joe. And take Lack Of Discernable Talent Nelly with you. Oh, he's just going by Nelly now? My mistake.

Get It Poppin' isn't good. In fact, it's really bad. Blinged up, humourless, boastful and pointless. Listening to someone clumsily recite how much stuff they own and how women love them over production which sounds like a badly sampled ringtone shouldn't be anyone's idea of fun.