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London five-piece Ghosts are being widely tipped to break into the charts this year, and it's easy to see why. The World Is Outside, like their previous single Stay The Night, is resolutely upbeat, poppy and highly likely to nestle into A-list radio play alongside the rest of the 'stadium-indie' bands.
The only problem is that their music is completely without any character at all. This could be The Feeling, it could be Keane, it could be Captain - shiny keyboard chords and close harmony backing vocals may make it sound nice and commercial, but it needs an edge, some kind of rawness to keep things interesting.
It's not helped by some pretty banal lyrics either - "the last Monday in January is apparently the worst day of the year" so they say, and the whole thing leaves you with a bit of an empty feeling that this will probably plague you whenever you walk into a shop over the summer, rather like Daniel Powter's Bad Day did a couple of years ago. "Where did our sense of adventure go?" asks the opening line. Where indeed?
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