Six years on from Popstars The Rivals, and media attention in Girls Aloud seems in no danger of abating. In fact, given Cheryl Cole's new status as perma-weeping, Cowell-baiting talent show judge on The X Factor, it's only cranked up the tabloid interest even more.
Which would be a bit ludicrous if Girls Aloud were no good at making records. Luckily for them, they are. Very good in fact. The Promise, the first single from the girls' upcoming fifth album Out Of Control, takes the Duffy template for retro '60s pop/soul and given its very own Xenomania twist. Horns blare, harmonies are to the fore, and there's a quite brilliant key change which leads into possibly the catchiest chorus of the year.
It may lack the innovation and attitude of some of their previous work, but if you're looking for sparkling, fresh and sheer bloody fun pop music, then there's nobody better right now than Girls Aloud.