New Jersey's Joe Budden is being hyped as hip hop's new big thing (an honour bestowed on 50 Cent seemingly weeks ago) and Pump It Up is the debut single from his self titled album..
Some rather funky horns lift this above the average rap record and the unstoppable momentemum of the track means that this will be wildly popular in clubs up and down the land.
It may not have the commercial nous of Eminem but there's enough promise here to suggest that you should believe the hype about Budden.
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