Who'd have thought we'd see the day: a welcome move to a major
label.
Joy Zipper have a fine CV (tempting Kevin Shields from his
bunker
scores pretty high) but have had a lousy career: label problems,
delayed
releases, the whole thing.
So much for that. Having built the hype with You're So Good - on 7"
and
iTunes only - the hitherto-dubious Mercury bring us 1. It should,
fingers
crossed, make them famous. Joy Zipper have always had great tunes, but
until
now they were obscured by narcotic MBV ambience. The big change
of
new LP The Heartlight Set seems to be a sound that finally lets the
songs
breathe - heavy bass and drums, but loose, live-sounding guitars and
clean,
prominent vocals.
"Lying naked in the sun, making eyes at everyone": not the kind of
thing
I'd do, probably, but exactly the thing to soundtrack the summer. When
the
melody resolves, in all its two and a half minutes, to the
hand-clapping,
'one'-repeating final chorus, it's gorgeous. Major labels and obvious
production: lovely.