A few weeks ago, I reviewed a record by Robert Post. More recently, I did the same for a Magnet gig. For a while it seemed that the Norwegians were cornering the world with their pop-shaped doggerel and write-by-numbers tunes that whimper; "I need a bit of a lie-down." And had you blindfolded me (and maybe beaten me up a bit), I would have sworn that these guys, with their quirky, central-European sounding name and their blandness, were hewn from that same Scandinavian mountain rock. But no! Letrix are from Britain. I think.

You see, in order to make this palatable but tasteless piece of fuzzy electronic pop more 'interesting' they've adopted mysterious personae that can only be summed up as 2-D Eskimos, like Gorillaz, but without the swing, so to speak. Indeed, they may well have been invented by a PR company to fill that gap between the toes of Athlete's feet. And their favourite colour, judging by the single cover, is acne-pus yellow.

But one should never judge a single by its cover! Or its video. Unless it's as bad as this one. Frankly, there is nothing remotely beautiful about what is no doubt supposed to be their 'killer' first single, unless you find beauty by looking into an empty fridge. It plinks, it plonks and eventually it goes away, to turn up on an episode of The O.C. no doubt.