A recent history of the Interscope family reads something like this: Dr Dre gives life to Eminem who in turn takes 50 Cent from rags to riches. 50 then lets his homies play in the studio full time on G Unit's Beg For Mercy, and now that G Unit have introduced The Game to the world, it's time for the guys to go solo.
On Fire is the first crack at the whip from the "other" G Unit Soldiers with Craig David look-a-like Lloyd Banks leading the way. The track is really quite good, although there's nothing really new about it; a Hummer sitting on 26 inch chrome wheels, smoking whatever whenever blah blah blah. Oh yeah, and there's the usual bit of misogyny - "bitch say somethin", I ain't a mind reader."
That may not sound too favourable, and On Fire certainly won't have anywhere near the same impact as 50 Cent's In Da Club or Eminem's My Name Is but on the flip side, that doesn't seem to bother Mr Banks who has chosen to stick to his (somewhat) underground roots. However, be very wary of buying debut album Hunger For More on the strength of On Fire.