Sooner Not Later opens with some trippy-sounding reverberated (backwards playing?) guitar sounds and a warm subdued organ, building gently with the inclusion of a soothing fairground-pace bass-line (reminiscent of The Stranglers' Golden Brown). It then evolves from ambient dance to TV-theme pop before settling into the kind of professional sounding British rock that denotes talent, and threatens the listener with missing something explosively accurate and unforgettable if readily dismissed.
Vocals are a little too breathy and pretentious for me, especially on track two - We Were Incredible - which sounds very like Deacon Blue, but not as good (yes, they were good, sometimes).
I like the wintry sparseness of the first arrangement. So Loud goes a bit light and poppy, but less breathy - vocally a little more grown-up. Over all each track showed good musical development without gratuitous changes and held my interest. To get really serious they now need lyrics with some emotional punch.