Emily Snow is the soundtrack to your living room being turned into a trendy London lounge bar. However, unlike the countless other releases of this genre that have preceded Emily Snow, M. Craft is pushing the boundaries of his genre, making this particular lounge bar very cool.
M. Craft has created a song that goes hand in hand with a blissful summers day, the soft, jazzy drums glisten, relentlessly and rhythmically plodding the song along. The breathy vocals are unrushed and relaxed whilst the lazy vocal harmonies are the proverbial icing on this very appetising cake.
But it's Crafts attention to detail that is exciting, the dynamicism and musicality of Emily Snow, from the structure, to the patterning of the lyrics is very clever. Craft has pushed the genre by adding electric guitars that juxtapose the tranquillity of the shimmering acoustics, but still fit in beautifully. Nice stuff.
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