Bless his cottons. At the age of 21 singer-songwriter Mark Joseph had already broken the top 40, twice, all by himself. Next he converted his mother's living room into a makeshift recording studio and whipped up a flipping good album. Then a big Aerosmith-loving yank got a whiff of it, hauled his ass straight over to LA, and trampled all over the his songs in an attempt to make them better.

Some may disagree, but what Joseph had with Lady Lady was a nice, melodic pop-rock song. The original Beatles/Oasis inspired melodic croonings are still the same, but now the single comes with extra crashing drums, cliched strings and a new painfully self-aware voice.

Mark Joseph was picked up by the same gent resposible for signing Damien Rice and David Grey, and look at the massacred mess their radio edits ended up as. It's a shame that for fame raw British talent must be supersized so.

- Charlotte Lyon