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Pity poor, naive Preston. From wannabee social commentator to Heat magazine fodder in three short years. Where did it all go wrong? Well, where do you begin?
If one things's for sure, it's his own fault, and he now stands damned by his actions over the past year. The Big Brother appearance was a last act of desperation to save his band's recording contract after the failure of second album Brassbound, and it worked. But was this really what he wanted to achieve?
Current album How To Get Everything You Ever Wanted In Ten Easy Steps was supposed to be the big'un, where an underachieving indie band went 'pop' and Preston justified his newfound celeb status and the hypocrisy of pandering to the glossy magazines he'd always been so quick to condemn.. Surprisingly (and rather brilliantly), it flopped, missing the top ten and leaving the band's frontman looking rather silly.
And now, a week after storming off Never Mind The Buzzcocks and making himself look even MORE foolish, comes this offering of saccharine slop. It's an ode to the lovely Chantelle, and while the sentiments are rather sweet, it's little short of sickening to think that this is the lad that gave us Talk, Talk, Talk. It's just so damn limp, and the gleaming production is smoother than a baby's behind. The one redeeming feature is its sincerity, a refreshing antidote to the "oooh, isn't celebrity complex" smart-arsery of the album, but this is as likely to save his career as Donny Tourette displaying any talent. Cheer up mate, at least there's the missus's book. Oh...
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