The Others. The name suggests a band different from the rest, something alternative to the norm, non-conformist to the popular or accepted. It may come as somewhat of a shock then that The Others' new single, William, is anything but different, be that intentional (though contradictory), or otherwise.

Taken from the current, self-titled album, William is a tribute to the friend of the lead singer, Dominic Masters, and has the potential ingredients for one particularly anthemic dish, with rousing guitars and unreserved attack. However, somewhere along the line something went quite wrong, and instead William has turned out as something that has been done a million times before. Its structure, musicality and repetition invoke little excitement and Masters' unimaginative lyrics and annoying vocal delivery are the final kick in the teeth for what could have been far better.

That said, the chorus is strong, and Masters redeems himself by simply repeating and screaming a random sound. This is fun, but for all the hype that has surrounded this band of late, and for all the attention they have attracted, it would seem The Others are failing to deliver the goods.