The Others. The name suggests a band different from the rest, something
alternative to the norm, non-conformist to the popular or accepted. It may
come as somewhat of a shock then that The Others' new single, William, is
anything but different, be that intentional (though contradictory), or
Taken from the current, self-titled album, William is a tribute to the
friend of the lead singer, Dominic Masters, and has the potential
ingredients for one particularly anthemic dish, with rousing guitars and
unreserved attack. However, somewhere along the line something went quite
wrong, and instead William has turned out as something that has been done a
million times before. Its structure, musicality and repetition invoke little
excitement and Masters' unimaginative lyrics and annoying vocal delivery are
the final kick in the teeth for what could have been far better.
That said, the chorus is strong, and Masters redeems himself by simply
repeating and screaming a random sound. This is fun, but for all the hype
that has surrounded this band of late, and for all the attention they have
attracted, it would seem The Others are failing to deliver the goods.