The first striking element of this single is that the production sounds absolutely immense: The Suffolk 3-piece tear the speakers apart with a menacing opening riff, sure to fill the alternative rock stages this summer, and singer Jamie Lenman even manages to get away with singing his own guitar riff in the verse with some inspired lyrics; "DJ spins electric beat, I'm gonna shake my ass and move my feet."

Shoutalong chorus "Hey! I coulda been someone else!" shows that, despite all their problems (whatever they are), Reuben have not forgotten their privileged way of life, which is always nice to see. If the trend continues like this, however, they ought to have a whole lot more to smile about.