If all you know of Norwich is cheap jibes about Normal for Norfolk and bird-flu infested Bernard Matthews chickens, give Rory McVicar the chance to change your mind.
While you won't be able to shake off a pervasive sense of rural idyll, the dreamy, summery pop of No More Do I Care is a welcome introduction to his forthcoming debut album, the kind of music to listen to in the back garden as the evenings draw out and the sun lingers just a little longer.
Think Lightning Seeds at their best, Jonathan Richman or Jim Noir without his tongue so firmly in his cheek, the kind of music that simmers with innocence like punk never happened. Now and again we should all up be up for a bit of pop we can take home to our parents and Rory's dreamy, hazy, gentle melodies are a great place to start.
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