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Shayne Ward - No Promises (BMG)
UK release date: 10 April 2006
Shayne Ward - No Promises

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The copy protection and traceable nature of this promo CD were printed in large red letters on the back of the CD. I was afraid that if I loaded it onto my iPod via my PC, Louis Walsh would send round G4 to bore me to death with semi-operatic takes on camp rock 'n' roll classics. From the over the top warning you'd have thought the CD held the access codes to Simon Cowell's online bank account. No such luck: listening to this is like drowning in toffee.

By default I seem to have become musicOMH.com's reality TV reviewer, and reviewing X-Factor or Pop Idol contestants is like King Canute trying to hold back the tide. These acts prosper regardless of any sort of critical assessment: Journey South's working men's club act shot to mother's day heaven via the shelves of Tesco; Andy the singing dustman and X-Factor runner up arrived on Top Of The Pops but not in the musicOMH.com post bag; No Promises is going to top the charts regardless of what anyone says about it.

You want to know what this sounds like. Really? You can't guess? It's the work of middle-aged men who seem to think they know what teenage girls want. It glides on air but is so thin you wonder if it's been eating properly. It's a glitter pen from Claire's Accessories, all sparkle and the allusion of glamour. Poor young Shayne, he looks the real deal and can sing like a hummingbird, but has been given another Westlife cast off to record, his charisma shoehorned into a trite and bland attempt at a ballad. I am sure the masterminds behind this and the likes of Westlife and Boyzone somehow believe that Cliff Richard and not Elvis is the blueprint for rock 'n' roll. You can only hope that Shayne sticks around long enough to be able to get some artistic control in style of Will Young; I am sure the boy can do better than this.

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