The BBC's Fame Academy took the reality TV bull by its prefab horns and thrust forth musicians - rather than the karaoke star-turns of the genre's lesser programmes. And Sinead Quinn nearly won it.
Inexplicably, like many of the other talented Academy students, she lost out to a grinning Glaswegian called David Sneddon whose unmitigated occupation of the middle of the road was enough to drive everyone quite frantic.
But feisty Sinead, like many of her erstwhile housemates, still landed a record deal, and now unleashes her first stab at chart success. And while it blows piano-playing Scotsmen into the dust, we shouldn't get too carried away.
Her voice, often shaky on the public vote performances of Fame Academy, is here at least richer. It's helped by slick production, while the strings-laden vibe recalls the safe drive-time world of Dido, minus the memorable tune.
And then there are the lyrics: "Tears don't you fall, Eyes don't you cry... I can't break down," she intones, to somewhat pretentious effect.
All in all, hats off to her for making it this far, but if Sinead wants a career that lasts longer than the proverbial flash in the pan, she's going to have to get a whole lot more dangerous than this.