Named after an old track by The Fall and claiming to sound a little bit like My Bloody Valentine, These New Puritans know a thing or two about which reference points will help to make them seem far cooler than they actually are. However, they should perhaps have listened to Mark E Smith's words a little closer on New Puritan: "I curse your preoccupation with your record collection."
Mind you, had they been paying attention to their record collections, the references they'd have used would have at least been relevant. Ploughing a fairly shallow furrow between the gigantic ruts currently being cut by Foals and Klaxons, These New Puritans seem to be trying to catch the coat tails of that whole indie dance thing loosely termed New Rave. As such, Elvis does just about enough to provide a danceable beat and a throwaway chorus that you'll forget as soon as you hear it. There is nothing here to prick the interest, or to suggest that they might have a few neat tricks up their sleeves.
No doubt Elvis will be as huge as will These New Puritans, despite the fact there is not much new or exciting about them at all. Oh well. As The Fall themselves said, it's only music, John.
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