Here we go again... From the boy band pop production line comes yet another dreary, polished ballad from an indistinguishable quartet of blandly attractive pretty-boy puppets. Even their name echoes that of now defunct boy band 5ive. It's a pity they have none of the latter's vitality.
Still, Hide is a solid, if stolid, overly-produced lament to young love, and supporting Westlife on tour should ensure the boys at least a fleeting visit to the upper echelons of the charts.
But surely, with bands like Busted and McFly now pandering to the pre-pubescent pop market (and many others besides), groups such as Twen2y 4 Se7en have had their day?