For some, the realisation that We Are Scientists were on the bill for the
prestigious NME Awards Tour was a bit of a shock. However, they didn't fail
to deliver, the sometimes tiresome songs from With Love And Squalor turning
into rampant, energetic beasts live. Upon this success with this timely
release, We Are Scientists aim to build.
We Are Scientists are kings at making pop rock that you sort of shouldn't
like, but at times you really love. It's A Hit is one of the songs from
their debut album that can be taken more seriously. With beautiful whining
guitars, airtight frenetic drums and an aching vocal delivery It's A Hit is
sharp, catchy, and very stylish.
It's not anything new, and it's not anything different, but what We Are
Scientists do what they do very well and the result is at least likeable, and at
times lovable. It's A Hit is definitely worth a residency on your iPod type
music machine thing.