Despite looking like something Chris Morris would dream up in response to the breathless hype driven narratives that seem to foreshadow certain debut singles, and sounding so perkily a la mode that you wonder quite how they've escaped being dubbed the "New Greatest Band In The World Ever!(TM)", Love Is A Number is actually really good.

Driven along by a rumbling bassline, it doffs a cap in the direction of the Human League, tugs a forelock at The Rapture and emerges safely out the other side into a sleazy, sexy Depeche Mode'y territory of electronic blips and blops.

You want to know what else? It sounds even better live. Threading a couple of difficult needles (incessantly catchy, but not annoying; fun and frivolous, but not instantly forgettable), White Rose Movement have made a damn fine single, and if in the upcoming months they're titled with messianic ambitions, remember where you heard it first.