Wiley is thought by many to be the founding father of UK grime, making Dizzee Rascal one of his many sons. Now, it doesn't take Sigmund Freud to work out what happens when the son becomes a little too big for his boots and starts competing with his elder in the limelight. So while Dizzee Rascal was off winning awards, scoring number 1's with Calvin Harris and making a show of himself on Newsnight, Wiley was busy plotting his own domination following the success of Wearing My Rolex.
Interestingly, Wiley's success has come since ditching the typical grime sound, with Wearing My Rolex taking its cues from dance and electro. It's mildly depressing to state that this new single is produced by the ubiquitous, and increasingly dull, Mark Ronson. It also features Ronson cohort Daniel Merriweather on vocals, but it's he who dominates proceedings, wrapping his boy band vocals around the chorus and the bridge and barely remaining silent enough for Wiley to get a word in. Wiley ends up as a guest on his own single.
Musically, it's what you'd expect from Ronson, all vintage keyboards, cymbal splashes, doo-wop backing vocals and a hole where the soul should be. No-one's saying Wiley doesn't deserve to make his money, but there are better, less transparent ways then this surely?
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