Celebrity Big Brother, featuring somebody "famous" on the bleak premise of selling her story of sordid sex with someone actually famous, grips the nation. A "glamour model" devoid of eyebrows trades insults with a tattooed trannie in a gorilla coat while a Paris Hilton wannabe threatens to heave her bosoms at cameras and the titillated nation at any moment.
Just in time to save upcoming Valentine's Day, into this rather tatty environment steps somebody altogether classier - albeit someone last seen sending up Tom Cruise with a homoerotic, buffed-up take on Top Gun. Solemn piano and mushy, sentimentalist strings back Will Young's treatise to the gods for an all-time love - the polar opposite of a quickie. "I want an all-time love to find me," he croons. Your mother's going to love him.
Reality TV, of course, launched the charming Mr Young upon us - but disregard the origins of his fame for a moment. "Some days you're too set in your ways you forget to shut up, shut up and listen," implore the words. Do as the man says and allow a perfectly produced, understated performance to wash cynicism away.
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