Indiepop frontrunners Fortuna POP! have had an incredible few years; with Allo Darlin leading the way, their reputation as the scene’s most influential label has long been sealed, their logo acting as a sort of quality control stamp.
So it’s no surprise that their latest signing, Flowers, have had a great start in life. They only formed last year, and released their first single for the label in August, but they’ve aleady toured with The Pains Of Being Pure At Heart, sold out Camden’s Dingwalls and signed to Kanine across the pond.
The East London trio’s focus is on singer Rachel’s voice, which has a clarity and pureness that harks back to some of the best C86 era bands; think Elizabeth Fraser or Harriet Wheeler. Musically they sit somewhere between the fuzzpop of The Jesus and Mary Chain and exhilaration of The Cocteau Twins; angry, ripping guitars nestle alongside crystal clear, shy vocals, with Rachel occasionally singing alone, a reminder of the fragility of this chaotic rabble.
The band’s spontaeity is key to their vibrancy, and they’re already hugely prolific, although much of their work exists of self-produced CDRs, with many songs written and recorded in around half an hour. They’re currently recording their first album, which is due out in the second half of 2014, but in the mean time, there’ll be plenty of opportunities to catch them live.
Flowers’ debut album is expected out through Fortuna POP! during 2014. A basic-lite Bandcamp page confirms their existence, and you can see them in the flesh at London’s Betsey Trotwood on 14 December 2013 with The Spook School, and at the Lexington on 9 January 2014 supporting Joanna Gruesome.