Following Björk’s pull-out from Knebworth’s Wild In The Country at the start of the week, the festival organisers issued the following statement today:
“Stately Events Ltd is extremely disappointed to announce the cancellation of the Wild in the Country festival at Knebworth Park on Saturday 5th July.
“The cancellation is due to lower than expected ticket sales and a key investor withdrawing at the last minute, leaving the event in an unsustainable position.
“This is a very sad conclusion to our passionate efforts to develop an interesting and credible addition to the UK festival market. Unfortunately, Wild in the Country has become the latest in a series of festivals that have suffered from a unique and well-documented set of market forces this summer.
“We did everything possible to make the event happen and would like to apologise to all those who have purchased tickets, and for the inconvenience this cancellation may have caused.
“The Organisers will make every effort to ensure that ticket purchases will be refunded.”
