Suede’s career renaissance following their 2010 reunion has swiftly gathered pace with the premiere of a supremely stylish new video for It Starts And Ends With You. The song is the lead single from their sixth studio album, and first for a decade, Bloodsports, which is due out on 18 March.
The video was directed by Giorgio Testi and features the band performing the song while framed with lots of artfully tinged, stylish close-ups. In short, it’s very Suede.
Unlike last month’s free download Barriers, this single is Suede at their triumphant best; a euphoric piece of guitar pop that makes you want to punch the air with joy or shout with glee. Brett Anderson states that it is a “bittersweet, bouncy pop song.” Always a man with a prescient ability to accurately describe his band’s music, Anderson is spot on here. This is the sound of Suede reborn, vital and vibrant once again after 10 long fallow years.
Suede play London’s Alexandra Palace on 30 March 2013.