Album Reviews

Giana Factory – Save The Youth

(Safe And Sound) UK release date: 7 May 2012


Giana Factory - Save The Youth Denmark’s Giana Factory is a very different beast to fellow Scandinavian electronic connoisseurs Sigur Rós and Röyksopp. Where they specialise in ambient soundscapes and glistening pop respectively, Giana Factory creates a dark, moody, pulsating electronic soundtrack. With the all female line-up of vocalist and ‘drum-paddist’ Loui Foo, guitarist Lisbet Fritze and Sofie Johanne on bass and synth providing haunting melodies throughout, they have as much in common with Warpaint as they do with other electronic acts.

The album’s mood is inescapably intense and dark, and possesses a sense of longing. Suitably enough, this is best summed up on the track Darkness. Its pulsating, glitchy beats and obscure vocals, which only emerge in the dying seconds, paint bleak, futuristic images. However this isn’t futuristic in the way we see the future now. This is a 1980s post-apocalyptic film future, a Blade Runner future. Rarely does an album create such vivid mental pictures and stir such emotion. It’s in this that Giana Factory’s greatest strength and achievement lies.

Dive continues the post-apocalyptic aura perfectly. The vocals echo and swirl, intertwining with the intricate guitar work as the synth line, sounding like sonar, stutters along. The ever-increasing intensity of the album sucks you in and holds you, captivated. For a debut to sound so necessary is no mean feat.

When you listen to the album all the way through, it’s a journey, akin to a motion picture. The first half of the album is relatively up-tempo; Rainbow and Pixelated Truth provide instantaneous gratification, gaining attention in a more obvious manner. But as the album progresses, so do the songs, becoming darker, more hopeless, more gripping. And with the dying bleeps and glitches of Change Of Heart, it’s over.

Save The Youth is, in essence, electronica of the highest order. Where electronica may often be considered a form of dance music, this most certainly is not. You won’t find yourself dancing to it. The likelihood is that you’ll actually find yourself staring into the distance, or with your eyes closed wondering how the pessimistic noises you’re hearing can be so enjoyable. It could almost be described as trance music; not in the traditional sense, but in the sense that trance best describes the state in which it leaves you. Save The Youth is deep; it makes you think and it makes you wonder. This one definitely isn’t for sufferers of short attention spans but, given time, it will richly reward.

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