Album Reviews

Tinashe – Joyride

(RCA) UK release date: 13 April 2018


Tinashe - JoyrideThe road to Tinashe‘s third album Joyride has been a long and fraught one, beset by label battles and marked with a whole host of promotional singles that are nowhere to be found on the album proper. A lot of hype has been building, and perhaps as a result this 36-minute-long, often nondescript release is underwhelming.

The intro and hard-edged title track create a sense of concept, but it is immediately discarded for the trap banger No Drama featuring Offset, and a sense of cohesion never quite returns to the album. Singles She So Bad featuring Ty Dolla $ign & French Montana, and Faded Love featuring Future, are breezy moombahton numbers that end up sounding more than a little generic, while tracks like He Don’t Want It tap into a PBR&B aesthetic that was once very trendy but has become increasingly stale.

The two interludes, Ain’t Good For Ya and Go Easy On Me, both feel like bridges to nowhere, the former a woozy sketch of a track and the latter a delve into politics (“the world is sick… sick with bigotry, sick with fear, sick with hatred”) that could be a nod to Janet Jackson’s Rhythm Nation 1814 but feels rather hollow, for the sentiment isn’t carried over to any of the other songs.

Tinashe draws on her R&B influences to greater effect with the sensual, Dilemma-sampling Ooh La La, and No Contest is another highlight, but overall Joyride does not deliver on its potential.


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Tinashe – Joyride


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